Setting the Example: Sustainability & Corporate Social Responsibility
Georgia World Congress Center Authority is built on the idea that events can benefit people, the planet, and the economy. Events at GWCCA have taken the first step in that journey by taking advantage of our LEED certified facilities and many sustainability efforts. The Authority integrates sustainability and corporate social responsibility (CSR) into all aspects of our business to meet our organizational mission of enhancing the quality of life for all Georgians.
As a leader in the convention, sports and entertainment industry, GWCCA paces the industry by putting words to action. The Marketing Communication team has worked closely with the CSR team to develop informative and engaging content for various platforms. In February 2020, we launched a new and improved landing page on the Authority’s website that captures the uniqueness of our sustainability story through big, bold images, subtle interactivity, video, and cool facts. The following Adobe Creative Cloud software was used to develop all creative assets featured on the web page.
· Adobe XD to create an interactive mockup for the website landing page (gwcca.org/sustainability)
· Adobe Premiere Pro for video editing of the two featured videos
· Adobe After Effects for the animated graphics in the videos
· Adobe Illustrator for various vector graphics
· Adobe InDesign for print-ready flyers
· Adobe Lightroom for photo editing
This web page serves as a one-stop-shop for CSR information and provides a visually engaging experience on desktop and mobile.
